Build a hard-seltzer identity that could enter a saturated category without borrowing the visual language of every other beach brand.
Palm Folly
A sun-soaked beverage identity with enough eccentricity to own the cooler and the conversation.
Brand Identity / Packaging / Illustration / Guidelines
Project overview
Illustration, spirited typography and a deliberately unexpected palette create a system designed for recognition across cans, cartons, merchandise and social.
Context
Palm Folly entered a beverage category full of interchangeable sunshine, fruit and beach cues. It needed the energy of escape without disappearing into the category’s visual wallpaper.
Idea
Make paradise a little strange. The brand pairs tropical familiarity with eccentric illustration and an irreverent voice, creating a world that feels sunny, social and ownable.
System
The identity is engineered for the can first, then expands into cartons, coasters, merchandise and hospitality moments. Illustration carries recognition while typography and color organize the range.
Disciplines and outputs
Beverage / Hospitality / 2021- 01Brand identity
- 02Packaging architecture
- 03Illustration system
- 04Guidelines
- 05Hospitality collateral
- 06Merchandise
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