The studio
A studio of one,on purpose.
When you hire Fivestar, you work with Shane. Every call, every concept and every final file. The studio is in Ellenton, Florida, working with founders in beauty, wellness and lifestyle who want a brand that feels as considered as what they make.
Shane came to brand design from the sign business, so the work gets checked at real scale: across the street, on a cup, on a phone. For larger builds a small circle of trusted specialists joins in, and you keep one point of contact the whole way through.
What the studio does
from the first name to the final file.
Brand strategy1
The thinking before the design: who the brand is for, what it stands for and the few words it should own.
- Who it's for
- Founders launching something new, or established brands that have drifted and need a clear center again.
- What's included
- Positioning, audience and competitor review, brand story, personality and voice, and a short written brief you sign off before design starts.
Naming2
Names that are easy to say, hard to forget and ready for a trademark search.
- Who it's for
- New brands, product lines and sub-brands that need a name that can carry a whole identity.
- What's included
- Naming territories, a shortlist with the thinking behind each name, first-pass checks on domains and social handles, and a recommendation. Final legal clearance goes through your trademark attorney.
Brand identity3
Wordmarks, symbols, color and type, built as a system you can grow into.
- Who it's for
- Beauty, wellness and lifestyle founders who want a brand that feels considered at every size, from a storefront to a phone screen.
- What's included
- Primary logo and wordmark, secondary marks, color palette, typography, illustration or pattern where it helps, and a simple brand guide with every final file.
- See it
- Garden Gala
Packaging design4
Boxes, bags, labels and dielines that hold up on the shelf and in production.
- Who it's for
- Skincare, cosmetics, coffee, beverage and other consumer products heading to retail, ecommerce or wholesale.
- What's included
- Packaging architecture across a range, label and box design, dieline layout, print-ready files and support with your printer so the run comes out right.
- See it
- Lagarto Pouco
Websites5
Editorial websites that carry the identity onto the screen and stay easy to run.
- Who it's for
- Brands that have outgrown a template and want the site to feel as good as the product.
- What's included
- Site structure, design for phone and desktop, build on the right platform for you, and launch support.
Signage and print6
Storefronts, stationery and collateral, checked at real scale.
- Who it's for
- Shops, studios, cafés and events. Shane started in the sign business, so physical pieces are a strength, not an afterthought.
- What's included
- Storefront and blade signs, business cards, stationery, menus, ribbon, wrap, tags and event collateral, with production files and vendor support.
- See it
- Garden Gala
Who the studio works with
Founders in beauty and skincare, wellness, home and fashion, coffee and drinks and floral.
How a project runs
four steps, one point of contact.
Discover
We talk through the business, the customer and what the brand needs to do. You get a short written brief to sign off.
Direction
Two or three clear creative routes, shown in context so you can picture them in the world.
Design
One route refined into the full system: marks, color, type and the key pieces you need first.
Deliver
Final files, a simple guide, and production support so everything comes out right.
Trusted by founders, brands and institutions
Tim Ferriss, Jillian Michaels, Blossom Kochhar, Chef Anand, FIE ISOLDE, GG Blue, Inbal Mishan, Jax Kelly, Lippe Taylor, Queens Taste, UAE Government, Veronica Campbell-Brown, Willow Wolfe, Young Life
Questions
cost, timing and how it runs.
The studio
What does Fivestar Branding do?
Fivestar Branding is an independent brand studio in Ellenton, Florida. It creates brand strategy, naming, brand identity, packaging design, websites, signage and print, mostly for beauty, wellness, lifestyle and consumer brands.
Who runs Fivestar?
Shane Wilson, founder and creative director, with more than twenty years in identity, packaging and signage. When you hire Fivestar you work with Shane directly. For larger builds he brings in a small circle of trusted specialists, and you keep one point of contact the whole way through.
Where is Fivestar based, and do you work with clients outside Florida?
The studio is in Ellenton, Florida, between Tampa and Sarasota. Clients come from across the US and abroad, and the work runs smoothly over video calls and email.
Who have you worked with?
Clients include Tim Ferriss, Jillian Michaels, Blossom Kochhar, Chef Anand, FIE ISOLDE, GG Blue, Inbal Mishan, Jax Kelly, Lippe Taylor, Queens Taste, the UAE Government, Veronica Campbell-Brown, Willow Wolfe and Young Life, alongside independent founders in beauty, wellness, coffee, floral and hospitality.
What kind of founder is a good fit?
Founders who care how their brand feels in someone's hand, and who want a full, considered identity rather than a quick logo. Many are building something personal in beauty, wellness or lifestyle.
Cost and timing
How much does a brand identity cost?
Every project is quoted after a short call, because scope varies a lot: a wordmark refresh is very different from naming, identity and packaging for a full range. Fivestar works at an independent studio level, so it is best suited to founders ready to invest in a complete brand. You get a clear fixed proposal before anything starts.
How long does a project take?
A focused brand identity usually takes six to ten weeks from kickoff to final files. Naming, packaging across several products, or a website add time. Your proposal includes a schedule, and rush timelines can sometimes be arranged.
Process
What is the process?
Four steps. Discover: we talk through the business and customer and you sign off a short written brief. Direction: two or three creative routes shown in context. Design: one route refined into the full system. Deliver: final files, a simple brand guide and production support.
What do I get at the end?
Final logo files for print and screen, your color palette and typography, any secondary marks, patterns or illustration, the pieces in scope such as packaging or stationery, and a simple guide that shows how it all fits together.
Can you design packaging that is ready for production?
Yes. Packaging is built on your printer's dielines, delivered as print-ready files, and Fivestar can work with your printer to check proofs so the run comes out right.
Do you help with naming and trademarks?
Yes. Naming covers territories, a shortlist with the reasoning behind each name and first-pass checks on domains and handles. Final legal clearance should always go through a trademark attorney.
Do you build websites?
Yes. Fivestar designs editorial websites that carry the identity onto the screen, for phone first, built on a platform that suits how you want to run it.
Getting started
How do I start a project?
Use the form on the contact page or email [email protected] with a few lines about the brand, what you need and your timing. Shane reads every message himself and replies within two working days.
