Skincare
NAKED.
Identity + packaging + art direction
Quiet on the shelf,rich in the hand.
NAKED. is an in-house concept from the studio, made to show how far a quiet wordmark can go when the packaging carries the feeling. Deeply embossed ginkgo forms, mineral-toned cartons and a moody editorial art direction in soft gray, muted green, stone and amber give the range a world that feels grounded and sensory without going sterile.
Quiet on the shelf,
rich in the hand.
