Build a contemporary floral brand that could move seamlessly from bouquets and gifting to signage, social media and service uniforms—balancing ceremony with everyday accessibility.
Garden Gala
A romantic retail identity that transforms blooms into stories through expressive typography, botanical symbols and a deep ruby-and-lilac palette.
Strategy / Identity / Packaging / Retail
Project overview
A high-contrast wordmark, floral emblem and disciplined palette of Dark Ruby, Lilac, Peony and Black Garnet create a recognizable world across print, packaging and place.
Context
Garden Gala needed to feel expressive enough for life’s most emotional occasions and organized enough for everyday retail. The opportunity was to build a brand that could hold romance and rigor—from a handwritten note to a storefront facade.
Idea
Transforming blooms into stories. The identity treats floristry as composition, layering a refined wordmark, botanical detail and material texture with the same care as the arrangements themselves.
System
Beauty Luxury brings elegance to the primary mark while Josefin Sans adds clarity across information and service moments. A flexible floral emblem, controlled palette and repeating botanical language carry the identity through stationery, social content, wrapping, ribbon, packaging, signage and uniforms.
Disciplines and outputs
Floral / Retail / 2025- 01Brand strategy
- 02Visual identity
- 03Typography and color
- 04Brand guidelines
- 05Stationery
- 06Social templates
- 07Floral packaging
- 08Retail signage
- 09Uniforms
- 10Art direction
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