Bring two distinct retail experiences—flowers and coffee—under a single identity without making either side feel secondary.
Esproses
A hybrid coffee-and-floral concept united through one warm, unmistakable visual language.
Brand Idea / Identity / Illustration / Packaging
Visual archive pending
Additional project imagery will be added from the complete project archive.
Project overview
The system finds the connective tissue between ritual, craft and sensory pleasure, then expresses it through illustration, packaging and environmental moments.
Context
Esproses combines two sensory rituals—coffee and flowers—inside one retail concept. The brand had to connect them without reducing either side to decoration.
Idea
Build around the shared language of craft, ritual and small daily pleasure. The identity lets botanical and coffee cues coexist inside one warm, characterful world.
System
Illustration and typography create the connective tissue across packaging, cups, stationery and retail expression. The system can flex between product categories while retaining one recognizable voice.
Disciplines and outputs
Coffee / Floral / 2018- 01Brand idea
- 02Identity
- 03Illustration
- 04Packaging
- 05Retail collateral
- 06Print
Complete archive