Make an independent flower shop feel distinctive and established without leaning on the familiar shorthand of soft scripts and generic botanical marks.
Ventana Bloom
A floral identity shaped by quiet confidence, hand-rendered detail and the romance of place.
Identity / Illustration / Packaging / Print
Project overview
A crafted emblem and restrained application system build recognition through composition, illustration and repetition across every customer touchpoint.
Context
Ventana Bloom needed an identity with boutique intimacy and enough structure to become recognizable across storefront, wrapping, gifting and print.
Idea
Create a modern emblem with the permanence of something inherited. The mark and illustration language give the shop a sense of provenance without making it feel nostalgic.
System
The visual identity balances crafted detail with a quiet application system. Repetition across paper, packaging and environmental moments builds memory without visual excess.
Disciplines and outputs
Floral / Lifestyle / 2019- 01Visual identity
- 02Custom illustration
- 03Packaging
- 04Business collateral
- 05Environmental direction
- 06Brand applications
Complete archive